The Titleist Pro V1 golf ball was launched in October 2000 and is widely regarded as one of the most influential innovations in modern golf equipment history. Before its introduction, most professional and dedicated amateur golfers relied on traditional wound balata golf balls, which offered exceptional feel and spin but lacked durability, consistency, and distance.
Titleist engineers set out to develop a premium tour golf ball that combined the soft feel and control of balata with the distance and durability of solid-core construction. After extensive research and testing, the Pro V1 debuted with a multi-layer solid core design and cast urethane elastomer cover, delivering a breakthrough combination of speed, spin control, and consistency.
The Pro V1 was an instant success on professional tours. Within months, it became the most played golf ball on the PGA Tour, replacing wound balls almost entirely. Players praised its penetrating ball flight, consistent performance, exceptional greenside spin, and soft feel, establishing a new benchmark for premium golf balls.
| Model | Best For |
|---|---|
| Pro V1 |
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| Pro V1x |
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| Pro V1x Left Dash |
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| AVX |
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In 2003, Titleist expanded the range with the Pro V1x golf ball, designed to offer a firmer feel, higher launch, and increased spin for golfers with faster swing speeds and different performance preferences. This dual-model strategy allowed dedicated golfers to choose between Pro V1 and Pro V1x based on their swing characteristics and desired ball flight.
Over the years, Titleist has continually refined the Pro V1 and Pro V1x with advances in core technology, mantle layer design, and aerodynamic dimple patterns, releasing updated models on a biennial cycle to maintain tour-leading performance.
Today, the Titleist Pro V1 family remains the most played premium golf ball in professional golf, trusted by elite players and serious amateurs worldwide. For dedicated golfers, Pro V1 represents the evolution of modern golf ball technology and the gold standard in tour-level performance.