Srixon Golf

Srixon is the Sports arm of Sumitomo Rubber Industries of Japan – one of the Worlds largest Conglomerates and owner of Dunlop Tyres. Srixon is a registered trademark of SRI Sports Ltd and SRI Sports is a Company of the Sumitomo Rubber Industries Group.
The word SRIXON is derived from the SRI above, X which means unlimited and ON which means going onwards. Srixon is the 4th biggest Golf Company in the World and has been making golf balls for over 80 years. They were the pioneers of Balata Balls and produced most of the most successful balls in this category.
For the future of Srixon watch this space!

Srixon Timeline

Golf Ball manufacture begins in Japan, for Dunlop UK.

Sumitomo Rubber Industries (SRI) assumes management of Dunlop UK in Japan.

SRI begins the supply of golf balls to Dunlop Slazenger, for the global market.

SRI golf science centre is opened.

Ichijima golf ball factory begins operation and the 'Srixon Project' is launched in South East Asia.

SRI launches the Srixon 'Hi-Spin' golf ball and establishes sales in 27 countries worldwide. Srixon becomes the producer of the number one ball, club and driver in Japan.

International professional golfers sign full staff agreements to endorse Srixon on the Mens and Womens PGA tours.

The XXIO golf clubs are marketed and the 'Hi-Brid Tour' golf ball is introduced. Start of Srixon Sports Europe subsidiary.

XXIO Hot driver voted "Worlds Longest Driver" in independent tests in Golf World Magazine.

Introduction of revolutionary HRX-333 and AD333 golf balls, with major international tour victories.

Introduction of new 403 Woods and Irons. XXIO Impact Power Body 'Hot' Driver, and Z-UR tour ball.

Signing of Jim Furyk added to more than 250 Srixon players who between them had 37 International victories in '06. Launch of the new 506 range and tour winning Z-URS ball. Introduction of new WS System. Jim Furyk advances to World No.2 ranked player at year end. Srixon signs swedish star Henrik Stenson. SRI Sports goes public on the Tokyo Stock Exchange.

Introduction of 3 piece Trispeed ball. Srixon consistently the Number 2 ball brand in the UK ball Market. Henrik Stenson wins WMC Matchplay and Dubai Desert Classic. Jim Furyk Runner up in US Open for 2nd year running. Year ends with 39 international tour victories. The AD333 becomes the UK's best selling 2 piece ball and wins Today's Golfer best value ball award.

Srixon start the season with 5 players in the world top 50. Many new products including the AD333 2 piece ball, Z-RW driver, i701 tour irons, 706 wedges and 7 series putters are released, together with a wealth of accessories.

What a year – 2009 saw the acquisition of Cleveland Golf, the world’s number one wedge company and the opening of Srixon & Cleveland Centre of Excellence in Maidenhead. More Tour Pros switch to Srixon – Vijay Singh, Boo Weekley, David Howell and Bradley Dredge make the change. Srixon launch the WR line of clubs and the technology driven Z-STAR ball line – sure to eclipse the competition, plus further improvements to the Soft Feel and Distance balls. Late 2009 saw the AD333, yet again the UK’s best selling 2 piece ball*, made even better along with the launch of the new range of Z-TX clubs.

Sees the launch of new Z-STAR yellow, Trispeed and Distance balls, plus the latest XXI0 Range. Srixon maintains a 20+% share in the UK Ball market. New Z-STAR users on tour include young stars Ryo Ishikawa and Shane Lowry. For the 2nd year Srixon proudly sponsor the Scottish Seniors Open. Srixon record more than 150 International Tour Victories in the last 4 years.

Following a fantastic 47 tour wins in 2010 we head into 2011 with the prospect of another exciting year ahead. Graeme McDowell, seven times European Tour winner and the 2010 US Open Champion, joins our impressive worldwide tour player line-up that includes the likes of Vijay Singh, Robert Allenby and John Rollins competing in the US, Miguel Ángel Jiménez, Bradley Dredge, Shane Lowry and Hennie Otto in Europe, and Laura Davies and Karrie Webb on the Ladies Tour – to name but a few.

What’s more, our golf ball range continues to go from strength to strength with the AD333 remaining in top spot as the UK best selling 2 piece golf ball* and the whole Srixon 2 piece range still retaining its position as the UK’s best selling 2 piece range.

2011 also sees the release of the new and improved, technology driven Z-Star Pure White and Tour Yellow 3 piece golf balls with the Z-Star XV Pure White and Tour Yellow completing the range with our first ever 4 piece golf ball.

And, we're enhancing our golf club line-up with the introduction of the brand new Z-Star range and the new and improved XXIO Prime range to compliment the already proven XXIO 6 clubs.

The Srixon Z-Star golf ball line-up – winning on tours the world over...