We are so excited to be able to release details of TaylorMade's stunning new release the P.790 2023 Irons.
Since their debut in 2017, the TaylorMade P790 Irons have scripted an unparalleled success story in the golfing world. A testament to their prowess, they've reigned as the top-selling iron across all categories, captivating golfers with their blend of power, precision, and aesthetic allure, irrespective of their handicap. Crafting a product that garners universal acclaim is a feat in itself, and TaylorMade has defied expectations once again with the fourth iteration of this iconic iron, set to reshape your game in 2023.
Behind the scenes, the heart of the P790's magic lies in its AI-driven mass optimisation. Every iron's internal structure has been meticulously designed, strategically distributing weight down to every gram, ensuring that each club delivers its unique magic on the greens. A distinctive addition is the sound stabilisation bar, now gracing the three through seven irons. Custom-shaped and situated to perfection above the tungsten weight framework, these bars redefine feel and performance, silencing unwanted vibrations and ensuring each iron's impact radiates a premium forged touch with precision CG placement.
The TaylorMade P790's evolution carries distinct enhancements, particularly in the long Irons. The sound stabilisation bar and tungsten weight frame combine to relocate mass lower, aiding those loft-starved launches. A larger face opening and ingenious placement of tungsten weights towards the toe emphasize consistency across the set.
Engineers have honed the CG progression, deftly ensuring a low-to-high trend. This ensures accuracy, control, and spin where you need it across the lineup. The proprietary AI mass optimisation uniquely designs each iron, redrawing the boundaries of performance. A grand leap from earlier models, the 2023 P790 now features an expansive sweet spot, achieved by fusing a responsive face with innovative internal shaping, guaranteeing unswerving ball speeds and accuracy.
The new P790 doesn't just rest on past laurels. It embraces a new era of launch optimisation, magnified forgiveness, and unflinching consistency. An internal weighting structure marries advanced design with proven technologies like the forged L-Face, Speed Pocket and up to 38g of tungsten.
But TaylorMade's ingenuity doesn't just end with performance. The forged hollow body exudes a premium feel, accentuated by the internal sound stabilisation bar and the ultralight SpeedFoam Air, culminating in a truly refined forged iron experience in 2023.
As you stand on the cusp of a new golfing chapter, let the 2023 TaylorMade P·790 Irons redefine your game. Prepare to wield a fusion of innovation and artistry that promises to revolutionise your approach on the greens, one stroke at a time.
Tailoring Each Club's Design for Excellence
In the pursuit of enhancing the performance of every individual iron, Taylormade's team embarked on a precision-driven journey. They set distinct goals for each category of irons: the long irons (3-5) aimed for elevated launch, the mid-irons sought to amplify MOI and expand the COR area (sweet spot), and the scoring clubs aimed for an optimal balance of control, trajectory, and spin.
To achieve these ambitious objectives, they turned to a cutting-edge tool that has revolutionised industries on a global scale: artificial intelligence. Armed with an equation that encompassed target outcomes, diverse material applications, and discretionary weight distributions, Taylormade harnessed the power of AI to orchestrate mass optimisation within the unique framework of each P·790 iron head. This meticulous process ensured that every gram of weight was strategically allocated, maximising the potential of each specific iron to yield exceptional results.
The outcome of this groundbreaking endeavor materialised in the form of internal structures that might resemble a Rorschach test at first glance, rather than the conventional design of high-performance irons. However, rest assured, these configurations are far from random. Every placement serves a deliberate purpose, leaving no room for ambiguity or interpretation. The result is a testament to the fusion of technology and craftsmanship, a manifestation of Taylormade's unwavering commitment to redefining iron design and performance.
The realm of golf is a symphony of precision and finesse, yet many players encounter a confidence dip when confronted with the 3-5 iron range. But why? The answer lies in the interplay of loft and club face angles, factors that directly influence the art of ball striking. This intriguing phenomenon propelled TM to delve deep into the intricacies and reevaluate their approach.
In their pursuit of refining iron play, Taylormade embarked on a mission to address this confidence erosion. The key lay in prioritising launch and forgiveness, particularly in the long irons, where the challenge tends to intensify. Their goal was to counteract the diminishing confidence by introducing elements that inspire assurance over the ball.
While the overarching objective remained consistent for this subset of clubs, the internal makeup of each iron bore distinct nuances. Notably, TM introduced a profound shift in the internal configuration, capitalising on the potent qualities of tungsten. In each long iron, a strategically positioned heavy tungsten weight resides low and towards the toe, transforming the dynamics of ball interaction and club behavior.
Yet, it is the ingenious introduction of the sound stabilisation bar that truly sets these long irons apart. A finger-like structure that extends vertically within each clubhead, this innovation augments the auditory experience during ball contact. A symphony of precision, this stabilisation bar exudes an unwavering stability that resonates with the player's senses, further instilling a sense of command and trust in their swings.
The result is an artful amalgamation of form and function, rekindling the player's confidence and redefining their experience with each powerful swing.
Within the intricately designed 5-iron lies a series of features that merge seamlessly to elevate your game. Let's uncover the purpose and innovation that sets this club apart from the rest.
The introduction of specialised bars within the internal structure serves a singular goal: to eliminate any unutilised space between the structure and the topline. This seemingly subtle adjustment has a profound impact. By minimising unsupported areas, these bars take charge of vibrations and frequencies upon impact. The outcome is nothing short of remarkable – an enhanced forged iron feel that reverberates with every swing, complemented by a premium sound quality that resonates through the forgiving hollow body construction.
Delving deeper, the thick-thin wall construction emerges as a design marvel. Nestled within the iron's inner wall, this honeycomb-like configuration reimagines weight distribution. Ingeniously, it relocates weight from the upper portion of the iron to a lower position within the club. This strategic maneuver effectively lowers the club's center of gravity (CG), culminating in a remarkable consequence: an elevated trajectory for the ball.
So, what's the outcome of this meticulous craftsmanship and engineering symphony? Each 5-iron is an embodiment of individual optimisation. Launch, forgiveness, sound, and feel converge harmoniously to create a club that excels in every facet of play. With this 5-iron in your hands, you're not just wielding a club; you're commanding a masterpiece tailored to empower your game, stroke by stroke.
Meet Bovee, aptly known as "The Professor" – though not because of his dazzling basketball skills (anyone remember the AND1 Mixtape?). Bovee's moniker arises from his profound understanding of the game, particularly when it comes to the P·790 6-iron, which he describes as the essential link between the 7- and 5-irons.
And now, the origin of his nickname becomes clear.
In the realm of math, science, and data, the term "interpolation" finds its significance. It denotes a value or position that expertly fills the gaps between data points, creating a comprehensive and uninterrupted representation of the data.
Within the context of the P·790, this translates to the 6-iron seamlessly bridging the performance divide between the long irons (3-5) and the scoring clubs (7-8). A meticulous inspection of the internal structure reveals it encompassing features from both categories. The tungsten weight subtly gravitates towards the toe, reminiscent of the 7-iron, while the sound stabilisation bar, like in the long irons, maintains its central placement within the head.
This ingenious amalgamation positions the 6-iron's center of gravity (CG) squarely between the 5 and 7 irons, ensuring the continuity of the FLTD CG (Front-Low-Thin-Distance Center of Gravity) construction inherent to the P·790 set. A groundbreaking addition to the Taylormade P·790 lineup, this strategic FLTD CG concept engineers the CG to rest lowest in the long irons, progressively elevating it throughout the set. This dynamic innovation translates into easier launches and heightened forgiveness for the longer irons. In contrast, the shorter irons, characterised by their lower loft, adopt a higher CG for enhanced ball flight control and optimized spin.
In the tapestry of golf technology, the 6-iron emerges as the embodiment of strategic design and performance-driven engineering. By harmonising diverse elements, it seamlessly bridges the performance gap, ensuring each swing is a testament to precision, consistency, and the pursuit of excellence.
The 7-iron heralds a pivotal moment for countless golfers – the initiation of the "scoring clubs" phase, where confidence surges to confront the green. At this juncture, loft takes center stage as a steadfast ally, rendering soaring launches second nature. Yet, the focus transcends elevation; control, consistency, and optimal spin become the coveted companions. Within the confines of the P·790 7-iron, a masterful internal structure awaits, engineered to deliver precisely these attributes.
In the symphony of forgiveness and ball speed that threads through the entire set, the 7-iron emerges as the embodiment of precision. Here, accuracy ascends to a premium realm, a realm carefully cultivated within the very fibers of this club's construction. A strategic dance unfolds as the tungsten weight gracefully migrates low and towards the toe, ushering forth a heightened moment of inertia (MOI). This elevation of MOI stands as the guardian against unwanted twists and rotations upon impact with the ball. The implications are profound – off-center impacts, veering towards the toe, are met with resilience. The consequence? Diminished loss of distance and unwavering accuracy, a symposium of benefits that tenderly neutralizes the potential repercussions of mis-hits.
The Taylormade P·790 7-iron thus becomes more than a club; it's a testament to the artistry of engineering, the embodiment of precision forged to enhance your scoring journey. As you stand on the precipice of the green, you hold in your hands not just a tool, but a harmonious blend of craftsmanship and technology, poised to propel your game to new heights of achievement.
Within the 8 through PW irons lies a realm of inherent forgiveness, an attribute bestowed by the grace of loft. As the journey unfolds to the 8-iron, a symphony of craftsmanship and innovation is orchestrated to sculpt a club that epitomises control and progression.
The 8-iron, in particular, showcases a captivating dance of engineering – a dance that weaves thick and thin walls to artfully manipulate the center of gravity's residence. This meticulous choreography ensures the progressive ascent of the CG, an upward shift that has been a hallmark of our endeavor. The result is a sequence of irons where the trajectory towards excellence is not just consistent but also elevated, mirroring the aspirations of every player.
Transitioning into the 9-iron and PW, a nod to tradition is apparent in the forged hollow body construction. However, the undercurrent of innovation remains steadfast as the FLTD CG (Front-Low-Thin-Distance Center of Gravity) construction continues its vigilant presence. This steadfast design philosophy translates into a harmonious fusion of consistency, accuracy, and spin optimization, nurturing the player's ability to command trajectory while mounting precise attacks on the flags with the revered scoring clubs.
In the realm of golf's evolution, the 8-PW irons emerge as the embodiment of forgiving prowess and surgical precision. It's not merely a set of clubs; it's an ensemble that encapsulates the aspirations of players seeking to traverse the fairways with mastery, each swing a testament to the dedication invested in crafting clubs that elevate every aspect of the game.
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Explore the new TaylorMade P.790 here at Golf Gear Direct.
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TaylorMade P790 Mens Golf Irons 2023
