As COBRA PUMA GOLF nears our 3-year anniversary, I wanted to provide you...our customer and most important asset...with an update on our company. I'd also like to share some exciting news about our parent company and communicate how we believe we'll be a better partner for you this year and into the future.
Earlier this week, our parent Group announced that PPR would become Kering. This change signifies a reflection of who Kering is now, a world leader in apparel and accessories with 18 powerful brands in the Luxury and Sport Lifestyle industries. Kering's portfolio includes brands such as Gucci, Saint Laurent, Stella McCartney, PUMA, Volcom and COBRA PUMA GOLF. The group's total annual revenue is over $12.5B, making it one of the largest and most powerful companies in this space. This change signifies a strong and supportive parent company and will help COBRA PUMA GOLF be a better resource for you and your business. Attached is a letter from Francois-Henri Pinault, Chairman and CEO of Kering, with more information.
From a COBRA PUMA GOLF perspective, we have spent the last three years building our infrastructure to support your business. In 2012, we continued our investment in key areas such as our custom club department, customer service, R&D, sales organization, tour and advertising. We hope you've felt our increased media spend on TV, in the interactive space as well as from an experiential perspective. While 2012 saw COBRA PUMA GOLF grow sales by +40%, we are most proud of continuing to solidify our operations and build our infrastructure by adding critical talent to the team across all functions.
Throughout 2012 and into this Spring, COBRA PUMA GOLF products have been validated by superb on-course performances. Rickie Fowler, Ian Poulter and Jonas Blixt all picked up victories on the PGA Tour and had their strongest years to date. We recently added Jesper Parnevik to our staff as he returns to the PGA Tour. On the women's side, Lexi Thompson, Anna Nordqvist and Blair O'Neal continued to provide solid visibility both on and off the course. While we will never have the most players on tour, we feel we have the right assets that cut through the clutter and make a difference for our business.
With the arrival of 2013 many new, innovative products from COBRA PUMA GOLF have arrived. For COBRA, we entered the year with the launch of the Baffler Hybrid Iron set and our 'Golf Made Easy' positioning. More recently, the AMP CELL family has hit the market with a bang. The AMP CELL metals combine ground breaking MyFly technology with color choice. On the PUMA side, key technologies such as PUMA CELL and Smart Quill fuse with industry leading fashion to deliver our 'Look Better. Feel Better. Play Better.' message. With strong momentum and an innovative product pipeline, we believe COBRA PUMA GOLF is set to TURN IT UP in 2013 and beyond.
Our positioning is simple; COBRA PUMA GOLF is in the ‘Game Enjoyment’ business. It's our intention to bring to the market a desirable, inclusive, stylish, colorful and fun approach to the game of golf. It is my hope that you see us as the company that will lead positive change driven by innovation, focused strategy and strong teamwork.